Data As A Service (DaaS)
EXPLAINED
Data makes our world work. It powers everything from what you see online, to the traffic lights on your street corner. Curating, organizing and distributing data takes specialized knowledge and an addiction to organization.
Data as a Service refers to cloud-based technology that offers data storage, processing, and analytics services over the Internet. It allows users to access a vast array of data without the need to manage complex hardware and software infrastructure.
At CatalogIQ we specialize in managing manufacturer product data exclusively. Our decades of experience in the home decor and lighting industries allowed us to build a cutting edge platform to revolutionize how the industry accesses product data.
DaaS For Manufacturers
Creating great products takes an awful lot of resources and imagination. While traditional marketing efforts could help exposure your products to new customers, its reach is inherently limited. With the modern web you can now reach customers across the globe in seconds in their palm or a virtual world. It requires an intrinsically different approach to the idea of a product. Enter the idea of digital twins.
Creating a digital twin of your product involves the creation of property descriptions (such as dimensions, materials, options etc) and assets (3D models, detail and lifestyle photography etc) that accurately represents your physical product in the digital world. The closer your digital twin is to your real product, the more potential customers can interact with your brand.
With managed DaaS you are handing off the technical management of your digital twin to a service that is designed to handle the resources your industry requires. This could be the standardization of common industry attributes (Lumens, CRI, Safety Rating for lighting fixtures as an example), 3d model management, specification & instruction pdfs, etc
Managed DaaS allows manufacturers to focus resources and expertise on product development and distributor marketing. It also allows distributors and resellers to eliminate the high overhead of catalog management of individual brands. This frees up a large amount of capital within the distribution ecosystem that can be used to sell more!
DaaS for Resellers
Having great products to sell is just one component of a successful global enterprise. You will also need to reach those customers with the most accurate representation of your product you can. DaaS enables development and marketing resources to focus on building great apps and campaigns rather than organizing and updating product details.
Resellers can leverage DaaS to keep internal business and marketing systems up to date with the latest offerings from suppliers, view the latest inventory and promotions, or access resources such as 3D models to build modern virtual and augmented reality experiences.
DaaS offers resellers the flexibility to work with nearly any system to leverage the expertise they have in house rather than having to onboard new resources. This means your developers can integrate the product data into end user applications however they see fit or follow an established workflow from the distributor.
The offloading of catalog management can not only save large amounts of money for resellers of all sizes, it can significantly increase the quality of their presence around the web. By offering well organized, complete and enhanced product data to shoppers, you create trust and allow them to make more informed choices.